PRELUDE
Visual Identity for a life science software company's website to celebrate their new branding.
CLIENT
SERVICES
Custom Illustration
TIMELINE
Prelude undergo a brand refresh to celebrate their 20th year in the clinical trial software business. One aspect of this implementation will be reflected on their website.
“We wanted our brand to reflect the strengths that make Prelude unique: a modern, user-friendly tool built for researchers dedicated to innovative discoveries in the clinical space.”
The Challenge
The initial web design they had does not reflect their new branding, and they are stuck with stock photos and placeholder graphics. This has made it difficult for them to communicate who they are and what their products are.
Visualizing technical concept
Showing the screenshot of the software especially with complex features, can be overwhelming. By highlighting the main features and simplifying the rest, we create a clearer visual hierarchy and convey the essence of the software at a high level.
Embracing Diversity
As Prelude has diverse users, we craft people illustrations that authentically represent the diversity spanning gender, age, race, and occupation in the clinical space.
The Outcome
We have replaced all stock and placeholder images with appropriate graphics that reflect the new branding and convey clearer communication about Prelude's software and its value.
From Online to Offline
As we established a visual identity and illustration style, it open more possibility for them utilize it as their extension of branding for offline platform as well. The visual identity and illustration allow us to create a tradeshow materials like banners and brochures.
