© 2024 Gilverse Design

Designed and developed by Gil in Indonesia

gil@gilverse.design

© 2024 Gilverse Design

Designed and developed by Gil in Indonesia

gil@gilverse.design

PRELUDE

Visual Identity for a life science software company's website to celebrate their new branding.

CLIENT

SERVICES

Custom Illustration

Visual Identity

Visual Identity

TIMELINE

2 Months

2 Months

Prelude undergo a brand refresh to celebrate their 20th year in the clinical trial software business. One aspect of this implementation will be reflected on their website.

“We wanted our brand to reflect the strengths that make Prelude unique: a modern, user-friendly tool built for researchers dedicated to innovative discoveries in the clinical space.”

The Challenge

The initial web design they had does not reflect their new branding, and they are stuck with stock photos and placeholder graphics. This has made it difficult for them to communicate who they are and what their products are.

  • APPROACH

  • APPROACH

Visualizing technical concept

Showing the screenshot of the software especially with complex features, can be overwhelming. By highlighting the main features and simplifying the rest, we create a clearer visual hierarchy and convey the essence of the software at a high level.

Embracing Diversity

As Prelude has diverse users, we craft people illustrations that authentically represent the diversity spanning gender, age, race, and occupation in the clinical space.

The Outcome

We have replaced all stock and placeholder images with appropriate graphics that reflect the new branding and convey clearer communication about Prelude's software and its value.

From Online to Offline

As we established a visual identity and illustration style, it open more possibility for them utilize it as their extension of branding for offline platform as well. The visual identity and illustration allow us to create a tradeshow materials like banners and brochures.

START PROJECT

LET's REalize Your Brilliant Vision

START PROJECT

LET's REalize Your Brilliant Vision